LARDO
Lardo is a fast-casual restaurant dedicated to artisanal charcuterie and culinary storytelling.
Their brand identity was developed through extensive research into the global history of charcuterie—uncovering unique methods, ingredients, and cultural intersections.
This depth is reflected in a modular graphic system built on geometric textures, referencing the structural diversity of cured meats.
The visual identity—through form, color, and repetition—captures the dynamic, global, and historic nature of charcuterie, positioning Lardo as both an educator and innovator in the culinary space.
Branding
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Creative Art & Direction
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Branding • Creative Art & Direction •
The logo was designed as a distillation of form and process—balanced, bold, and built on the modularity that defines the brand’s graphic language.
The brand system uses geometric structures to recreate the texture and variety of charcuterie, allowing for endless combinations from the same visual ‘ingredients.
We approached charcuterie not just as food, but as cultural code—embedding history, diversity, and technique into every design element.
