ALTAIRE
Altaire is the tallest skyscraper in Guatemala and a benchmark in residential architecture that blends cultural narrative with forward-thinking design.
Spearheaded by Impulsa Desarrollos, the project draws inspiration from the solar cycle and the monarch butterfly’s migratory journey—symbolizing vitality, generational change, and purposeful living. The visual identity reflects these themes through sun-ray-inspired textures and a warm color palette.
A multidisciplinary collaboration led by Domus Works shaped a cohesive brand rooted in movement, connection, and architectural innovation.
Branding
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Creative Art & Direction
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Communication Strategy
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Social Media
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Branding • Creative Art & Direction • Communication Strategy • Social Media •
The visual identity is rooted in the life cycle of the monarch butterfly—especially the supergeneration, whose journey symbolizes endurance, transformation, and generational legacy. These values are embedded in every visual element.
Inspired by the monarch’s migratory path, the design system uses directional lines, gradients, and sun-driven compositions to represent continuity, movement, and purpose.
Each graphic decision—from textures to layout grids—mirrors the natural rhythm and resilience of the monarch’s supergeneration, aligning the brand with a deeper narrative of connection and forward motion.
Renders and images by Impulsa Desarrollos© “All Rights Reserved”.