ARBOREALIS
Arborealis is a sustainability-driven brand based in Antigua Guatemala. More than a reusable goods company, it’s a platform that blends environmental awareness with art and culture.
Inspired by the Northern Lights and Inuit philosophy, the brand identity reflects a deep respect for nature and a circular approach to resources.
With a visual system based on organic forms, eco-conscious colors, and thoughtful typography, Arborealis stands as a community-oriented brand that redefines how we connect with nature, sustainability, and each other.
Branding
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Creative Art & Direction
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Social Media
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Video Editing
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Presentation Design
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Branding • Creative Art & Direction • Social Media • Video Editing • Presentation Design •
The visual identity draws from the organic movement of the Northern Lights—curved forms and soft gradients that evoke continuity, transformation, and natural flow, complemented by Neue Art Nouveau typography that adds a sense of elegance and organic femininity.
EcoBranding principles guided every visual decision—from color selection to print impact—ensuring the identity aligns with the brand’s sustainability mission.
Arborealis doesn’t just promote reuse; it cultivates a lifestyle where design, nature, and community coexist in a continuous, regenerative cycle.
