MUSE

A brand guidelines refresh designed to bring clarity and consistency to Muse’s evolving identity. Building on its existing visual language, the project focused on refining the brand system through new textures, expanded layout rules, and a more structured approach to color, typography, and iconography. The result is a flexible, digital-first framework that brings greater cohesion to the brand across its applications while leaving room for future growth.

Brand Guidelines

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Visual Identity

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Presentation Design

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Digital Design

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Brand Guidelines • Visual Identity • Presentation Design • Digital Design •

A clearer system for an evolving identity where structure meets creative flexibility

Consistency built to scale.
One identity, multiple expressions

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