FRT:
Flowing Rivers Technologies
Connecting Past and Future
Bringing the origins of computing into a vision of tomorrow.
FRT, originally Flowing Rivers Technology, is a Guatemalan technology and telecommunications company serving businesses across Central America. As the company entered a new chapter, it needed an identity that reflected its technological expertise, professional ambitions and evolving vision.
Creative Direction
I developed a concept around the evolution of computing, connecting the early mechanical systems that shaped modern technology with the possibilities of quantum computing. Inspired by Herman Hollerith's tabulating machine and quantum entanglement, the identity explores the relationship between technological foundations and future innovation.
Outcome
The identity was implemented across the company's website, audiovisual productions, office signage, uniforms, collateral and motion graphics, providing a consistent visual language for its different communication channels.
Brand Guidelines
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Visual Identity
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Digital Design
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Brand Guidelines • Visual Identity • Digital Design •
Typography & Identity
A contemporary typographic system and compact FRT symbol create a more confident and professional identity.
A technological language
A palette inspired by computing, combining deep tones, blue and silver with abstract textures and technical imagery.
Rather than following conventional technology branding, the direction sought to create a visual identity that felt as progressive and distinctive as the ideas shaping the company's future.
